I’d actually meant to make a few quick comments about this months ago and forgotten about it.
Today I was in Best Buy to buy a new router when I zipped through the music section on my way to the check out and this caught my eye.
It’s the CD/DVD combo of Madonna’s latest tour and it cost $17 for a full length CD, as well as the two-hour concert on DVD.
It’s not the first CD/DVD combo I’ve seen in recent years, and as a matter of fact not even the first one by Madonna. Two years previous I’d picked up her Confessions Tour CD/DVD combo for less than twenty bucks. Over the the last couple of years I’ve also picked up a similar set from Green Day called Bullet in the Bible (a great concert video and highly recommended by me), and one for the household teenager from P!nk and her recent tour. I also spotted one this evening from Linkin’ Park. All of these are under twenty dollars which is what makes them exceptional.
The first one I recall buying was actually a Red Hot Chili Peppers Greatest Hits CD/DVD combo, the DVD containing nearly every video from the band up to that time including ones for songs not on the CD, as well as live footage. That was a few years back but still, it was under $20.
As the music industry has bemoaned the loss of album and song sales to illegal downloading -after all, it doesn’t take a genius to figure out that after downloading about a 15 CD’s worth of songs illegally, an Ipod or Zune has already paid for itself AND the car adapter that’s about to replace the car CD player – they finally wised up and began tempting my dollars back into the music marketplace. Although many younger people can’t even remember a time when you actually had to pay for music, most music lovers my age grew up paying usually around $15 for a single CD. Honestly, it adds up, and most of us oldsters have truly paid our musical dues. Now, CD’s tend to be in the $10 range. But even $10 is pricey compared to free.
This new trend, introducing true value as well as product that can’t be found quite so easily on-line, mainly entire concerts and video collections, is a welcome change to an industry that has often monetarily over-valued its library, as well as spent nearly all the money it had left fighting technology that would not be stopped. Its a nice change of pace to see that they actually put their thinking caps on and figured out a new way to market their product at a fair price instead of giving what money they had to attorneys to sue teenagers.
Not only do the record companies deserve a round for their marketing prowess with this gimmick, but truth be told some of this stuff probably never would have seen the light of day previous years. I have yet to be dissatisfied with any of these sets, nor have I forgotten to marvel at the fact that they’re (all together now) under twenty bucks.
In some cases, I’ve also found new ways to enjoy old songs. For instance, Good Riddance had been pretty much played out for me for years already, but the unique electric from Bullet in the Bible is actually now my preferred version. I’m still not sick of it.
Madonna’s remixed version of Vogue from her latest DVD, another song that’s been tired for well over a decade, gets new life as well as a Gwen Stefaniesque sound that grooves anew.
Go forth and find out if your favorite supergroup has jumped on the bandwagon.